ércule

In this three-week sprint, we’ll translate your company’s messaging into a deeply actionable content calendar and growth plan, complete with the data to back every recommendation.

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Phase 1: Discovery and content audit

We start by working closely with you to understand your positioning, content, and growth goals. Using analytics, search, and LLM data, we identify what topics, themes, and channels are performing, and where the gaps and opportunities lie. We analyze what content is actually driving pipeline, not just traffic.

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Deliverables:

• Content and channel performance audit
• Search, social, referral and LLM traffic analysis
• Conversion contribution mapping for existing content
• Theme- and topic-level performance dashboard

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Phase 2: Technical and competitive audit

Next, we conduct a focused technical audit to ensure your site and content infrastructure support scalable growth. We identify crawl issues, indexation gaps, page speed and schema opportunities, and other technical blockers that limit visibility.

In parallel, we evaluate your competitors and peers to pinpoint where you can win visibility and authority. We analyze their content mix, themes, and messaging focus to reveal where your voice and expertise can stand out.

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Deliverables:

• Technical audit covering crawlability, site health, and performance
• Key technical recommendations and prioritization
• Competitive content and channel analysis
• Topic and theme opportunity report
• Examples of high-performing competitor content worth emulating

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Phase 3: Strategy, calendar, and recommendations

Finally, we synthesize the data into a practical, prioritized strategy. You’ll receive a clear roadmap connecting your positioning and messaging to a content calendar and channel plan, so your marketing, content, and web teams can move fast and in sync.