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Zeda: Before and after
Zeda came to Fletch to help make their website messaging clearer and help position their product suite in a simple, effective way.
Product Management Tech
“We worked with Fletch on our homepage and their process helped us increase our conversion rate from ~5% to ~20%.”
×
focused on voice of the customer
×
unclear what problem(s) Zeda solves
✓
repositioned for product discovery
✓
clearly explains the problems without Zeda (and how Zeda solves them)
Before
After
