TrueClicks: Before and after

TrueClicks came to Fletch because they struggled to clearly convey their unique positioning — a problem complicated by their product serving distinct audiences with conflicting value propositions. We helped them to focus their messaging on the more important audience of the two, and carve out a differentiated positioning for them.

MarTech

PPC Management

bifurcated messaging across two divergent segments

lacks an anchoring use case

product explanation could be clearer

✓

focused on most important segment

✓

anchored on a key use case

✓

explains the product in clearer terms

Before

After