ToroTMS: Before and after

Toro came to Fletch looking to sharpen their positioning & messaging before investing more resources in additional go-to-market program. Their main challenge was highlighting their unique differentiation in the Trucking Management (TMS) space.

Logistics

Broadly messaging to all carriers

Unclear differentiation

Unclear exactly what the product does

✓

Positioning specifically to bulk haulers

✓

Highlights specific differentiation around dispatching

✓

Easy to see exactly what the product is used for

Before

After