Sierra Interactive came to Fletch looking to refine their homepage messaging as they moved upmarket from single agents to larger brokerages and teams. Their site tried to cover everything at once, making it hard for prospects to see why Sierra was different from legacy all-in-ones. We helped them sharpen their positioning to focus on broker-owners and team leads, and distilled their differentiation into three clear arguments: open integrations, IDX websites that rank and convert, and smarter lead handling.
Messaging spread thin across CRM, websites, lead gen, and automation
Competitive edge (SEO, integrations, automations) buried in jargon
No clear answer to “Why choose Sierra vs. Boomtown?”
Before
Positioned squarely as the better choice vs. legacy all-in-ones
Clear audience: broker-owners and team leads at 15–30 person firms
Three crisp product arguments (integrations, IDX websites, lead prioritization)
After
Messaging spread thin across CRM, websites, lead gen, and automation
Competitive edge (SEO, integrations, automations) buried in jargon
No clear answer to “Why choose Sierra vs. Boomtown?”
Before
Positioned squarely as the better choice vs. legacy all-in-ones
Clear audience: broker-owners and team leads at 15–30 person firms
Three crisp product arguments (integrations, IDX websites, lead prioritization)
After
