Root Signals had strong tech but unclear positioning. Their homepage mixed audiences and vague promises (“measure and control LLMs”). We helped them sharpen focus on AI engineers, frame against manual “vibe testing,” and ship a crisp story around evaluation.
Homepage juggled multiple audiences (developers + enterprises) → diluted clarity.
No explanation of what the product is used for
No clear alternative called out → hard for prospects to place Root Signals in their workflow.
Before
Focused messaging squarely on AI engineers evaluating LLM apps.
Reframed around the concrete use case: evaluating LLM outputs with custom evaluators.
Positioned against the real “today” method: manual reviews and “testing by vibe.”
After
Homepage juggled multiple audiences (developers + enterprises) → diluted clarity.
No explanation of what the product is used for
No clear alternative called out → hard for prospects to place Root Signals in their workflow.
Before
Focused messaging squarely on AI engineers evaluating LLM apps.
Reframed around the concrete use case: evaluating LLM outputs with custom evaluators.
Positioned against the real “today” method: manual reviews and “testing by vibe.”
After
