Let's rewrite your confusing homepage.
We'll help you sharpen your positioning and messaging so your product is instantly clear to your best-fit customers.
Product Marketing Consultants trusted by 200+ early-stage B2B startups
As your startup has grown, it has become harder to explain.
You’re not sure what audiences to focus on.
You’re not sure which features to highlight.
You’re not sure how to structure the webpage.
We'll help re-write your homepage with sharper positioning and clearer messaging.
Get guidance on which customer segment to target
Rob and Anthony will help you understand your positioning options and map your audience’s unique situations to pick an audience that fits your go-to-market efforts, so you can sharpen your broad, ambiguous messaging.
Uncover your most compelling value propositions
Anthony and Rob will guide you through the value proposition canvas to connect your standout features to the struggles your prospects face today—without being overwhelming or confusing.
Update your homepage with your new positioning
We’ll give you a wireframe with recommendations on page structure along with ready-to-use copy, so you have a place to showcase your refined positioning to potential customers.
Anthony will explain everything
❤️ from past customers
Chiko Chikomborero
CEO @ Talisman, Techstars Alum
Rob Rebholz
CEO, Superglue
Tochi Yaba
Co-Founder & CEO, Doseform
Harry Wilson Hallberg
Co-Founder, FlowSpace
Phil Lakin
Co-Founder, NoCodeOps
Josh Tolan
Founder & CEO, Spark Hire
Founder
Founder @ Polser
Nisha Swarup
Founder/CEO, Airflip
Mikkel Kiærulf Plæhn
Head of Demand, Growblocks
Ludvig Swanström
Head of Growth, Depict
Roxana Irimia
Head of Marketing, Lemlist
Jordan Small
Product Marketing Manager @ CompanyCam
Jacob Warren
VP of Marketing, Waratek
Pricing
We provide guidance with...
- A line-by-line analysis of your homepage
- A diagnosis of your messaging problems
- Recommendations on how to improve your page
What you get:
- An interactive report paired with a personalized 15 minute video breaking down our findings and recommendations
- 5 day turnaround
FAQs
By the end of our process, you'll get a Figma file including:
1) a completed positioning canvas
2) a completed value proposition canvas
3) a homepage wireframe with suggested layout, sections, and ready-to-use copy. You will also get lifetime access to our Notion database of best practices.
End-to-end, the process takes roughly two weeks to get you the final homepage wireframe with suggested structure, sections, and copy. However, this timeline is highly dependent on how quick and timely your team can provide feedback on our copy iterations. Be prepared to sync with your team in a timely manner in order to keep the final stage of the process moving forward.
Our deliverable is a wireframe that is extremely barebones in terms of design. It includes a loose suggested layout of the section (i.e. text on the left, picture on the right) but doesn't include any branding elements at all (no fonts, colors, images, gifs, etc.)
We can help you write your homepage and any customer-segment specific sub-pages (i.e. industry pages, persona-based pages, use case pages, etc.) If you need help with About pages, Pricing pages, Blog pages, Product pages, etc., we have some other freelancers we can recommend to you.
We do not any primary research (i.e. we won't be talking to customers, reading your existing product marketing documentation, listening to Gong recordings, etc.).
We do not do this for four reasons:
1) it would make us exponentially more expensive
2) it would make the process exponentially slower
3) we do not know your industry
4) outsourcing talking to customers is the last thing we would recommend for any early stage founder to do. We rely on you to be the subject matter experts on your customers. This project will succeed (or fail) based on how well you know them.
In some cases yes, in other cases no. Conversion improvements look different for each business with many variables at play: growth strategy, pricing, volume of traffic, quality of traffic, strength of the market, different CTAs, etc.
(A lot of the time a better message means filtering out site visitors that don’t meet your ideal customer profile so that sales doesn’t burn their limited time on bad fit prospects)
Because we have no control over these many variables, our only promise of improvement is on one thing: Finding the best possible way to clearly explain your product to your ideal market.