If Toyota runs an ad, they never have to say:
BY THE WAY... THIS IS A CAR.

We can see the car right there.

But with software?

It can look like anything!

Pixels can be reconfigured in any combination on a dime.

And businesses can use the same software for a multitude of reasons.

This presents a variety of challenges for startups trying to go to market:

→ different categories have different buyers
→ different categories have different competitors
→ different categories have different price implications
→ different categories require different channels and tactics

This is why positioning is so crucial.

What you call yourself will determine your competition AND your differentiation/unique value.

There's a reason all the PMMs work in software 🤷🏻‍♂️