We've helped position almost 500 B2B SaaS companies.
Here's the most common problem 👇🏻

"What do I call this thing?"

Almost every founder struggles with categorizing their product.

But the issue goes deeper than the label...

What do you do if your software product can easily become anything?

AI obviously is accelerating the ability for founders to rapidly change the functionality of their software.

If a large customer wants a CRM, you can easily add those features to somewhat credibly claim to fall in that category.

Software leaves you without a home base.

When you start a shoe company, it's pretty clear what you're building... and it's your goal to figure out how to differentiate from other shoes.

But what if a shoe could also be a chair? Or could also be a car?

How do you market something that is constantly shifting and changing?

How do you gain a foothold in the market when you're able to target different markets every day?

How do you get powerful word of mouth spread when every customer thinks of you differently?

These are all positioning problems, and while physical goods company's have their own share of issues, software companies simply have it harder.