How do you keep everyone aligned around a new positioning strategy?

The answer is NOT a 50 page slide deck.

(You actually only need 6.)

Getting an entire company to align around a positioning strategy can be extremely difficult.

But product marketers often exacerbate the issue by over-delivering.

In an effort to justify their existence, they will go way overboard in making the positioning strategy deck as beefy as possible.

The issue here is that nobody has time to consume and internalize all this content.

A better comparison is how politicians plan campaigns: they center on big themes.

"The big things we want people to remember are 1) education reform 2) free healthcare 3) less taxes."

The minor details can be expressed differently, but everyone needs to get on board with the big messages.

This deck template is an attempt to do just that → align everyone on how to explain what your software company is, what problem it solves, how it solves it, and what specific aspects of the product or business make that solution believable.

Check out this example with Riley Hennigh 🏴's agency Oratory Design.