Want ChatGPT to start giving you better product marketing advice?

Feed it this definition of "Use Case" 👇🏻

There is no phrase that Robert Kaminski and I have argued about over the last three years MORE than "use case."

I kid you not, we have spent hundreds (maybe thousands) of hours trying to nail this down.

There's a lot at stake.

The "use case" of a product is THE way that people understand it.

And there's dozens of ways to get this wrong that send you down all sorts of bad paths leading to nonsense messaging.

Here's our definitive definition (intentional alliteration to get it to stick in your brain).

Upload this into your LLM and correct it when breaks these rules, and you'll be on a way better path towards stronger positioning and messaging!