The Danger in Creating A New Product Category
Mistakes
Product Category
Creating a new product category?
đźš© A word of caution đźš©
Just because you are doing something new to solve a real problem that exists…
💢 Doesn’t mean there is a market for it.
New categories require two important things:
đź”´ A real problem that exists today
🤑 A customer willing to pay for a solution
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So when you do find a real problem that exists…
You better be able to prove that someone is willing to pay to have it solved.
đź’€ Or else there may be a reason why there are no competitors.
FletchPMM
Best Practices
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