There's a reason your big platform pitches keep failing:
People don't want to rip and replace all their tools at once!

You have to remember...

Just because selling the all-in-one would be better for YOU...

...doesn't mean it would be better for THEM.

When you're pitching tech consolidation, it's awesome because you'll make a ton of money all at once.

You'll get wayy deeper hooks into a company that will make them churning almost impossible.

But the double edge sword is that you're asking clients to move out of their house.

"Let's rip and replace all these tools that you rely on to run your business every day."

What are they supposed to do in the meantime while you start the long arduous onboarding process?

What do they do during the multi-quarter implementation?

Also, you're asking them to place tremendous amounts of trust in you.

You're basically saying "I know you love these tools from 12 different trustworthy companies. But you should trust us more than all of them combined."

And you're asking them to do this BEFORE you've shown them any value.

But there's a different way of going about this...

You could call it starting with a point solution.
Or you could call it a "trojan horse."

The idea is to make it so people can adopt a small portion of your broader platform WITHOUT them needing to get everything at once.

Basically making the platform look more like a suite of products that they can mix and match based on their needs.

Will this make the sale smaller on your side?
At first...

Will this force you to provide value up front?
Yes...

But this customer-centricity will make you significantly easier to buy.