How startups should approach product messaging

🚀 By getting the strategic message aligned FIRST.

Too often startup teams rush right into creating their GTM assets…

😱 Before they have mapped out what they are trying to say.

This leads to:

❌ bloated & broad messaging

❌ bad narrative structure

❌ poor GTM asset performance

____

🔮🔮🔮 Enter the Product Marketing Canvas

We use it to structure core messages for early stage startups

It’s power is:

✅ dialing in the target audience

✅ finding the right level of the problem

✅ highlighting ONLY the main capabilities

The result?

🎯 A lean and targeted product message ready for copywriting.

____

The example shown is for Calendly (See image).

This is how they might structure a strategic message to target sales teams.