Here's an attempt at the most informative hero website section ever created in B2B.

For the last three years, I've had this nagging question:

How come B2B websites are so unbelievably vague when compared to B2C products?

Think of the typical Amazon product page.

It includes the answers to every question you could possibly imagine:

• what is it
• what does it do
• how does it work
• what does it cost
• what do customers think about it
• etc. etc. etc.

And it does this all in basically a scroll or two!

With most B2B websites, you're hard-pressed to get ANY of those questions on the website (let alone in a single scroll!)

What would the "Amazon product page" equivalent look like for a B2B company?

That's exactly what me and Robert Kaminski 🎯 are attempting to do with the new hero on our consultancy's homepage, with the help of Riley Hennigh 🏴 at Oratory Design.

In the first scroll, we answer:

• what we are
• what we do
• how it works
• what customers think of it
• how much it costs
• what you get
• etc. etc. etc.

...all in the first scroll of the website.

If we know most people don't scroll, then why not help them understand it without scrolling?

Now you're probably thinking:

should I try this for my website?

Me:

why not?

I truly believe the vast majority of people visit websites looking for answers to "what," "how," and "how much" questions.

Why not just answer these?

Why make them jump through tons of hoops?