Want to learn how to position your B2B software company?

Here's a step by step walkthrough with a real company example:

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People will often ask me for feedback on a homepage hero.

"How would you change this H1 + H2 combo?"

The problem is that the hero copy is the VERY LAST STEP and the result of a ton of strategy work.

You don't get to a good hero by starting with the copy.

You need to go back to the very beginning:

→ your positioning strategy.

I have posted bits and pieces of this process, but this is a full example, start to finish with a recent client of ours Freckle (freckle.io).

Their founder Nathan Merzvinskis is the man, and many people in my audience will probably get a lot of value from his solution.

But here's a peak behind the curtain how we arrived at their current positioning strategy.

(*Also if you'd rather see a long form video version of this, check out the video on our homepage at fletchpmm . com.)

(**Also, their website is Freckle . io not Freckle . com — typo in the last slide 😊)