Access this template here^

2 keys to crafting a message that resonates

1️⃣ Organizing and unbundling problems

Problems are complex and multi-faceted.

Even your customers can’t explain their problems in a clear way.

👉 You have to do this for them!

The unlock to unbundling and organizing problems?

🗺️ Visual mapping

It will force you to find the right level of the problem AND to relate it to other sub-problems

2️⃣ Aligning your product capabilities to those problems

This is a similar exercise to mapping the problems.

It will force you to highlight the most important capabilities.

And connect them to a specific aspect of the problem.

💁‍♂️ Tip when working on your capabilities

Make sure you are thinking of capabilities from the customers point of view.

Customers are self centered.

They don’t care about your features.

So instead, lead with what they can do with your product.

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The example in the image is for Canva.

It shows how they might approach delivering a message to someone who is trying to create visuals for their social posts.

Does your product messaging align capabilities to problems?