Avoid Combining Capabilities

The quickest way to make your messaging LESS powerful?Ā 

Try to speak to multiple teams & use cases at once.

Take the example of Loom, a very horizontal platform that serves many personas and use cases.

If you focus the value proposition to a specific team, you can get very granular and make the message immediately stand out.

However, as you start combining capabilities, you end up making the customers have to do the work to understand exactly how they would use it.

If you go as far to messaging to entire companies, you've essentially watered the message so far down that it's meaningless and utterly uncompelling.

Best Practices

Get access to all of our Figma templates and LinkedIn posts in a Notion database organized by theme (go-to-market strategy, website messaging, etc.)

"The database has been truly invaluable to me as I build out my product marketing messaging for pre-selling a landing page for the SaaS app I'm building. Thank you so much for making this knowledge accessible for early-stage founders!"

Ben Wilentz

Founder,Ā Stealth Startup